Bless This House

Created marketing materials for an existing art exhibition as a class project for grad school.

The purpose of this project was to research a local art exhibit and create a type system for three deliverables: narrative, environmental, and digital. The exhibit I chose was Bless This House by the artist Shervone Neckles. The selection of prints and installations in this exhibition uses gold, black, and white in the imagery, so I incorporated those qualities in my designs. My narrative deliverable included the description of each piece in the exhibit and the artist. For the digital deliverable, my goal was to create an experience that immerses the viewer in the artist’s work, so I designed an app dedicated to the exhibit with an art-scanning capability to display additional information. The environmental element is a three-element series displaying three different materials to present an advertisement to draw interest in the exhibit, ensuring visibility throughout the venue.